Analysis of Machine Tool Market Trends in 2013

Affected by the international economic situation, Zeguo Machine Tool Manufacturing Co., Ltd. of Taizhou City, Zhejiang Province began to transform and upgrade. Some orders were queued up and some were in a standstill. In the machine tool industry, machine tool sales companies are also inevitably affected. Zeguo has more than 300 machine tool sales companies, and sales in 2012 reached 1.5 billion yuan, a decrease of 14% from 2011. So, after the 2012 downturn, what is the current situation in the industry? Recently, the author visited a number of machine tool sales companies in Zeguo.

“Compared to 2011, our sales last year decreased by nearly half,” said the general manager of the Southern Machine Tool Group. Since the beginning of this year, the sales of their companies have eased slightly. Compared with the same period of last year, the growth rate was 10%. About %, but the situation is not optimistic.

This is also the status of the current machine tool sales companies in Zeguo and even the country. According to the person in charge of several machine tool sales companies stationed in Zeguo Electromechanical Hardware City, sales of machine tools have decreased since August and September 2011, and in January and February 2013, the situation has worsened, leading to The sales of several of their companies have fallen by about 50%.

Machine tool sales and hardware are very different, and the seasonality of machine tool sales is even more pronounced. Every year from the beginning of the Lunar New Year to the Dragon Boat Festival, it is the peak season for machine tool sales. Especially during the lunar month and February, and before the Dragon Boat Festival to the National Day, sales of machine tools will enter the off-season. Sales will only rise after the National Day. Industry sources explained that the sales of machine tools have a lot to do with the expansion of the company's scale. Most of the general companies have expanded at the beginning of the year or at the end of the year. Therefore, this time period has become the peak season for machine tool sales. Now that business is getting harder and harder, there are fewer customers, and it's hard to have customers. The buyer will keep reducing prices, and their profits will be less and less.

Many experts and industry insiders also have good predictions. For the overall trend of the machine tool industry in 2013, experts from the China Machine Tool Industry Association judged that the entire industry may have the trend of being low first and then high. The industry index base at the beginning of 2012 was relatively high. Since last September, it has risen month by month. It will enter the market to digest the inventory. In addition, there are seasonal factors, which is the main reason for “low first”. However, the fundamentals of the macro economy are still good. It is expected that after a period of decline, the economy of the machine tool industry will slowly pick up.

According to the China Federation of Logistics and Purchasing Federation and the National Bureau of Statistics Service Survey Center, China's Manufacturing Purchasing Managers' Index (PMI) was 50.9% in March this year, an increase of 0.8 percentage points from the previous month. The index remained at 50 for six consecutive months. %the above. In general, current market transactions started, business orders increased, business operations improved, and economic performance showed a trend of steady increase. This has increased the positive momentum of the machine tool industry.