On February 20, 2011, BAHADARI, deputy director of the Iranian National Bureau of Standards, announced that heavy trucks assembled by Sinotruk in Iran have passed all inspections by the Iranian Bureau of Standards. This is yet another proof of the recognition of CNHTC product quality in the international market.
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In 2010, the sales of medium-heavy trucks in China exceeded one million vehicles. This figure has brought new challenges to the automotive industry: When the production and sales volume continues to break through, how can the quality guarantee be reflected? This is an issue that the industry needs to consider. China National Heavy Duty Truck always insists on putting product quality first.
On January 28, 2011, on the eve of the Lunar New Year, China National Heavy Duty Truck Sales held a marketing conference. Chairman of the China National Heavy Duty Truck Group and Party Committee Secretary Ma Chunji emphasized: “2011 is the second decade after the reform of Sinotruk. The first year is also the first year of the Twelfth Five-Year Plan, and it is necessary to realize a new start based on the rapid development of the previous decade. The development mode must be changed from speed-oriented to scientific-type. The rate has remained at a high level of over 50%, and the planned increase in sales volume in 2011 will not exceed 20%. The reduction in the increase will be to increase the quality of products and to work hard to improve the level. Heavy trucks must be advanced in the world, at least Exceeding Japan, the real difficulties of the 12th Five-Year Plan are here.†Ma Chunji’s remark puts the quality issue that CNHTC has been paying attention to once again.
In this regard, Sinotruk Jinan Commercial Vehicle Company decided to fully strengthen quality and environmental construction, production and implementation of 12-second project, stable production cycle, vehicle assembly line efficiency loss control in 12 seconds / vehicle, single-shift efficiency loss control within 20 minutes. The KPI target management is fully implemented, and the principles for the definition of quality work objectives are clearly defined. The company's quality objectives are layered and implemented, and the quality objectives of each unit such as departments, workshops, and sections are refined, and product quality is continuously improved.
In addition, China National Heavy Duty Truck Co., Ltd. will establish a quality and technology research center and work together with the Quality Department to take full charge of the company's quality improvement work. Each unit will strive to have a model to become a benchmark vehicle for domestic technical quality.
It is not just the domestic market that focuses on a series of quality-conscious measures of China National Heavy Duty Truck. It also lays the foundation for the international market. Prior to this, the negative impact of domestic heavy-duty truck products due to quality problems also occurred, while CNHTC strived to ensure that high-quality products entered the international market and was respected by foreign truck users. The Iranian Bureau of Standards passed this test on CNHTC's products.
To catch up with the level of heavy trucks in Asia, China National Heavy Duty Truck Jinan Commercial Vehicle Co., Ltd. has achieved leapfrog improvement in product quality, “zero tolerance†on quality issues, and achieved “zero defect†in product quality, and insisted on improving quality and efficiency in the first place. This is a new goal and new action proposed by China National Heavy Duty Truck in 2011. Perhaps this should also be the call for the entire domestic heavy truck market to respond. 
