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With the acceleration of urbanization and the continuous improvement of government requirements for environmental protection, the development of high-end markets is the general trend of the light truck market.
While the demand for vehicles in the Chinese market has increased, the demand for vehicles in foreign markets has also increased. Under such circumstances, China’s previous efforts to export products with medium and low-end products must change.
In this high-end trend, light-duty truck manufacturers are competing to include high-end light trucks in their strategic development plans. The high-end light truck market is gradually plunged into competition.
Domestic: High-end light trucks are booming
In recent years, the growth rate of high-end light trucks has increased. In 2005, the sales volume of China's high-end light truck market was only around 50,000, and its market share only accounted for about 5% of the total light truck market. Although the market share of medium and high-end light truck products is relatively low, the demand shows a rapid growth trend. By 2010, the proportion of high-end light truck market reached more than 100,000 units, and its market share accounted for 7% to 8% of the total light truck market. This provides a market guarantee for the technological upgrading of domestic light truck companies.
According to an announcement by the Ministry of Environmental Protection, since July 1, 2013, all production, import, sales, and registration of vehicle compression-ignition engines and vehicles must comply with the requirements of the National IV standard. The target scope refers directly to the inclusion of light trucks. The domestic diesel commercial vehicle sector.
Although the national policy has guided light trucks to move toward the high-end market, the current high-end light truck user groups are mainly government departments, state-owned enterprises, and some of the better self-employed and private enterprises, while ordinary people and logistics companies are still using less.
Dealers pointed out that there are two reasons, one is due to price factors, the high price of high-end light trucks, the general price in the 10-15 million, the middle need 7-9 million, while the low-end as long as 4-6 million Can buy it. On the other hand, it is related to safety. Economical light trucks generally use gas brakes, and many high-end light trucks use oil brakes. Under high-load conditions, the brake safety of high-end light trucks is relatively poor. Therefore, high-end light trucks are not yet suitable for China's special logistics market environment. They are only suitable for state-owned enterprises and foreign-funded enterprises that run fixed lines and do not overload.
However, compared with ordinary light trucks, high-end light trucks have higher profitability. It is reported that the price of high-end light trucks is usually about 30,000 yuan higher than that of light trucks. However, due to higher reliability, the cost of using high-end light trucks is lower than that of ordinary light trucks.
The establishment of light truck high-end brands and the guidance of relevant national policies will make the high-end light trucks' outstanding economic benefits and safety performance more and more recognized by users. This is the most obvious leading development trend in the light truck market in recent years.
Export: Technology upgrades urgently transform
While the demand for vehicles in the Chinese market has increased, the demand for vehicles in foreign markets has also increased. In Brazil, the environmental committee CONAMA began to formulate and release Brazilian vehicle emission limits in the late 1980s.
In 2002, CONAMA resolution N°315/2002 released the light vehicle emission standard, which was implemented from 2006 to 2009. It requires the light-duty vehicle Ouno fuel to be at ROCONVEL4/L5 level, and the heavy-duty vehicle at PROCONVEP5/P6 level, equivalent to Euro III, Euro IV emission levels. In 2008, CONAMA resolution N°403/2008 released the heavy-duty PROCONVEP7 standard and was implemented in 2012, which is equivalent to Euro V emission levels. In 2009, the CONAMA Resolution N°415/2008 released the light truck PROCONVEL6 standard, which is planned to be implemented between 2013 and 2015, equivalent to the Euro V emission level.
Under such circumstances, China’s previous efforts to export products with medium and low-end products must change. “In overseas markets, the increasing demand for vehicles by local policies will inevitably promote the transformation of China’s light truck exports,†an industry source told reporters.
“Although the proportion of high-end light trucks in exports is relatively low, the export of high-end light trucks is a trend and plays an important role in brand promotion. In the future, more companies will join this team.†China's passenger car market information The relevant person of the association said.
Competition: Presenting Trends
At present, the high-end market for light trucks is represented by Qingling, Ao Ling, Jiangling, etc. The common technical feature is the adoption of Japan's Isuzu technology, which accounts for about 5% of the total light truck sales. The earliest high-end light truck was Qingling, followed by Jiangling, Jianghuai Shuai Ling and Ou Make. Dongfeng, FAW, Futian, Nanjing Automobile, Jinbei, Jianghuai and others all launched attacks on high-end markets.
In May 2012, FAW Qingdao liberation launched Tiger V light truck; in May 2012, Chery’s first light truck product, Karei Green Card, officially went offline; Futian Ouma can be launched in September 2012... Manufacturers have recently launched high-end light truck products. .
The surpassing of Nanjing Iveco's listing in January this year has attracted a lot of attention. It is understood that surpassing is the masterpiece of Nanjing Iveco's third phase of R&D after the South Cooperation. Nanjing Iveco has become the commercial vehicle company that dares to invest in R&D. Only R&D investment exceeds 1 billion yuan, and Nanjing Iveco's annual output value is about 10 billion yuan. The annual R&D investment of domestic commercial vehicle companies accounts for about 3% to 5% of the total output value.
Ni Feng, deputy general manager of Nanjing Iveco, believes that with the acceleration of urbanization, the Chinese logistics industry is showing a new trend of rapid and efficient. This also affected the demand for light trucks to some extent. It is expected that the demand for China's light trucks will rise from the low to the high end in the future.
Although this year's domestic and international light truck market is not enough, there is definitely an adverse impact on high-end light trucks, but it does not affect the confidence of manufacturers in the high-end light truck market. The pattern of the high-end light truck market is about to change. Whether Qingling, Ao Ling, Jiangling can face new brand breakthroughs, whether it will break new ground, or whether a series of products such as Transcend, Kerry Green Card, and Liberation Tiger V will stand out, they will all push forward. The high-end light truck market is steadily improving.