Zhongxin.com October 30th, October 29th, the car company and the SAIC Group passenger car company held the launching ceremony of “The whole city test love – MG GT large-scale fragmentation time test drive experience event†in Beijing. The two companies have joined forces to fully integrate online and offline resources, providing a model for innovative cross-border marketing in the automotive industry and the Internet industry. Li Bin, Chairman and CEO of Easy Car, and Yu Jingmin, Deputy General Manager of SAIC Motor Vehicle Company attended the launching ceremony. Construction Scaffolding Parts
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The four-generation British legend MG GT, which has received much attention from the market, is a high-performance fashion mid-size car designed for the fashion after the 85th, and will be officially launched on November 1. On the eve of the listing, Easy Car and MG reached a cooperation, in line with the mobile wave, jointly launched a special test drive test "iLoveMG", innovative adoption of the O2O model, through the integration of online and offline resources, tailor-made for consumers Time trials and test drive new experiences, but also provide a variety of Internet marketing services for car manufacturers.
Different from the traditional test-and-shop test method, in addition to the online booking, consumers of the test drive can also download the app “iLoveMG†customized for MG GT through Android and iOS platform, using fragmentation. Time to book the nearest MG GT vehicle and driver, and enjoy the free test ride, test drive and other services.
It is understood that the "Citywide Test Love" large-scale test drive test will officially begin on November 11 and lasted for 3 months. It will cover 25 key cities in 3 batches. The first event venues are Beijing. Shanghai and Chengdu. In order to meet the test drive and test ride requirements of the majority of users, these key cities will arrange 600 MG GTs and nearly a thousand exclusive drivers to facilitate users to test drive or test ride. The driver port is also embedded in the “iLoveMG†app, which is convenient for drivers to respond to consumers' demand for cars.
According to the introduction of the car, “iLoveMG†is the first exclusive app created by the car for the car manufacturer. After the three-month test drive of “City of Love in the Cityâ€, the app will be updated and upgraded normally, becoming an important link between users and the MG GT brand. It is reported that the future of the car will also create similar apps for more car manufacturers, providing a variety of customized services.
Li Bin, chairman and CEO of Easy Car, said that the SAIC Group passenger car company is an outstanding representative of the domestic independent automobile brand, and actively explored the combination of automobile and Internet innovation. Easy Car will make full use of its advantages in automotive internet marketing, accurate user resources, mobile terminal layout, etc., and work closely with SAIC Group passenger car companies to provide users with a perfect O2O closed-loop experience, which will lead to the successful completion of this innovative marketing. success.
Yu Jingmin, deputy general manager of SAIC Motor Vehicle Company, said that the innovative test drive activities jointly launched by SAIC and Yiqi have fully complied with the development trend of mobile Internet. Easy Car has a more prominent precision user advantage in the automotive Internet field, as well as a complete O2O closed-loop system and operational experience, which provides a solid guarantee for the success of MG GT's innovative marketing.
It is reported that the cooperation between Easy Car and MG GT will also join the overall activities of Easy Car Double Eleven. The industry believes that through this event, Easy Car will attract more auto manufacturers and dealers to cooperate with them to create a complete O2O consumption closed-loop system for users, bring better service and car buying experience, and promote the continued health of auto e-commerce. development of. 