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Compared with the strong sales of “Golden 9 Silver 10†in 2007, the heavy truck market is no longer in sight in September this year. Although various manufacturers had expected higher sales in September before, they also adopted a lot of promotions and price cuts. However, the sales data has shown that the effect of sales promotion is not obvious, and the situation is not optimistic.
According to the monthly sales curve of heavy trucks in previous years, starting in September, the heavy truck market should gradually emerge from the downturn in July and August and resume warming until the end of the year. From the production and sales data for September this year, the market will generally follow the pattern of previous years, but the rebound rate will be relatively small compared with previous years.
The factors favorable to the heavy truck market in the fourth quarter are: After the Olympics, companies and construction projects that were halted during the Olympic Games started work one after another, and the demand for suppressed heavy trucks will be released. The State Council has implemented more than two months. The wait-and-see and skepticism will gradually dissipate and will directly promote the demand for heavy trucks; large-scale, multi-area post-disaster reconstruction will help release new demand for heavy trucks; Guangdong, Zhejiang, and other provinces with higher GDP will begin to implement weighting this year. The charging policy will greatly promote the demand for heavy trucks; after the Central Economic Work Conference is convened, policy factors will play a leading role; the peak period of winter coal consumption will soon enter, and coal transportation will have a significant impact on demand for heavy trucks; heavy truck exports Showing rapid growth.
The factors that are unfavorable to the heavy truck market in the fourth quarter are: heavy trucks as a means of production, and a decline in total social investment will inevitably inhibit the demand for heavy trucks; problems such as cost pressure and maintenance difficulties caused by the full implementation of the National III emission standards will be Affecting the sales and use of the country’s three products; the depressed port cargo market will also have a significant negative impact on the tractor market.
According to industry insiders, in the fourth quarter of 2008, the heavy truck industry will continue to develop under the stable environment of the national economy, but the growth rate will slow down.