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After years of rapid development, China's auto industry has entered a period of strategic transformation. For a long period to come, China's auto industry will continue to maintain its rapid development momentum. The investment of multinational companies will continue to increase, and the international competition in the domestic market will continue to increase. The momentum is becoming more and more obvious and industry competition will further intensify.
Faced with this situation, China's auto and auto parts brands must find their own position in the fierce market competition as soon as possible, and must have a clear strategy for independent innovation. Otherwise, they will be untenable in the fierce market competition. The danger of elimination. How to build China's own brands of auto parts and components has become a hot topic, a hot issue, and a difficult issue.
Policy support to provide a relaxed environment
When talking about the development policies and measures of the auto industry, Li Jingwen, an academician of the Chinese Academy of Engineering, pointed out that the state should use a series of regulations to guide and nurture and develop self-owned brand enterprises. It should be tilted in policies such as financing and taxes to support their research. . For those enterprises and projects that are not self-developed, they can cancel policy concessions and duplicate joint-venture enterprises and projects, or even restrict the policies. We can limit the long-term dependence on foreign companies and products.
What is gratifying is that the Fifth Plenary Session of the 16th CPC Central Committee has brought China’s independent innovation capability to the agenda and the convening science and technology conference has also further clarified the need to create an innovative country, which has laid a solid foundation for the development and expansion of national brands. Foundation. According to media reports, many policies and measures in the “Eleventh Five-Year Plan†of the national automobile industry to be issued this year are very specific. For example: set up a special fund for independent development of automotive core technologies; provide tax relief policy support for enterprises that have made substantial progress in independent development capacity building; impose certain import taxes on equipment, prototypes, and prototypes required for technological development; Concessions; reflect the support for auto brands in government procurement.
Seize the opportunity to take the road to differentiation
Under the global competition pattern of the auto industry, the self-owned brands must achieve catch-up and catch up, must rely on innovation, take a differentiated development path, and make themselves bigger and stronger in differentiated development. Judging from the changes in the pattern of the world automobile industry in the past decades, the latecomers must surpass the pioneers and rely on their own differentiated development.
According to the forecast of the US Department of Commerce, by 2010, China's auto exports (mainly parts and components) will reach 800 to 100 billion US dollars. It is difficult for the American auto industry to contend with China's cheap labor and automotive products. The export of Chinese cars may cause a large number of American auto industry workers to lose their jobs.
The British "Financial Times" in an article entitled "China Automotive will reshape the global automotive industry? According to the commentary, “Chinese manufacturers have successfully used low-cost models in the consumer electronics sector. If they can replicate this model, they will promote the transfer of a large part of the world’s automotive industry to China.†Many car manufacturers in the world The main dangers and threats faced by China are that low-priced cars produced by China will occupy their inherent market and they are all calling out for the “wolf†in China. Foreigners all know that our country's independent brands take a differentiated development road and have strong competitiveness. China's self-owned brand autos and parts and components companies must seize the opportunity to take advantage of the situation and make China move from a big automobile country to a powerful automobile country.
Improve self-reliance to solve their own problems
The "CPC Central Committee Concerning the Formulation of the Eleventh Five-Year Plan for Formulating the National Economy and Social Development" adopted at the Fifth Plenary Session of the 16th CPC Central Committee pointed out: "We must deeply implement the strategy of rejuvenating the country through science and education and the strategy of strengthening the nation through talents, and make science and education more capable of independent innovation as science. The strategic basis for technological development and the adjustment of the industrial structure and transformation of the central link of the growth mode, and vigorously improve the original innovation capabilities, integrated innovation capabilities and the introduction of digestion and absorption of the ability to re-innovation."
The Party Central Committee and the State Council have made decisions for building an innovative country. The key to building an innovative country is to strengthen the capacity for independent innovation as a strategic basis for the development of science and technology, to take the path of independent innovation with Chinese characteristics, and to promote the leap-forward development of science and technology; that is, to strengthen the capability of independent innovation as an adjustment of the industrial structure and change the mode of growth. The central part of the project is to build a resource-conserving, environment-friendly society and promote the rapid development of the national economy. It is to use the capability of strengthening independent innovation as a national strategy to permeate every aspect of modernization, inspire the national spirit of innovation, and cultivate high-level innovative talents. We will form an institutional mechanism conducive to independent innovation, vigorously promote theoretical innovation, institutional innovation, and technological innovation to continuously consolidate and develop the great cause of socialism with Chinese characteristics.
As a national brand automobile and parts and components enterprises, they should actively respond to the central call, make use of the preferential policies provided by the state, carry out “marking†management, aim at the frontier of the industry, lack what they need, and work harder and harder, work harder and harder. Through arduous efforts for 5 to 10 years, a series of technical, quality, and service problems have been resolved, and the national brands of our country have been developing after the rain has sprung up, allowing the core technologies of automobiles and parts to be truly in the hands of the Chinese.
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