January loader: Decline in sales volume Export market is still strong

According to China Construction Machinery Trade Network survey statistics, in January 2012, China's 26 major loader manufacturers sold a total of 7,092 units, sales fell to the bottom, the chain fell by 64.33%, is the worst since January 2010 sales Month; due to the higher base in the same period of last year, compared with the same period of last year, a year-on-year decrease of 49.80%.

â—† Market weakness, sales fell sharply In January, China sold a total of 5728 loaders, which accounted for 80.77% of total sales, a decrease of 55.60% year-on-year. In January, it exported a total of 1364 loaders, which accounted for 19.23% of total sales, an increase of 11.17% year-on-year. , 39.38% lower than the previous month.

â—† Longgong performance was poor and market concentration declined. In January, the market share of the four first-line brands declined, and the loader market concentration eased, mainly due to the poor performance of Longgong.

Compared with the situation in 2011, Longgong performed the worst, the share dropped sharply, Liugong declined slightly, the market share of each brand further converged, and the competition became fiercer.

Among the second-tier brands, the share of Xugong Technology, Foton Lovol, Shandong Degong, Chenggong Kobelco and Changlin Stocks saw a slight increase in market share, and ShanGong’s market share declined slightly. Among all second-tier brands, XCMG has performed the most eye-catching and cannot be underestimated.

The market share of other companies has seen a slight increase.

â—† In the regional sales market, Shandong won the top spot in terms of regional sales. According to a survey conducted by the China Construction Machinery Business Network, in January 2012, sales in the Shandong region far exceeded that in other regions, with a total of 430 loaders sold; in Henan, a total of 350 units were sold. Ranked second; Shanxi, Shaanxi, and Jiangsu ranks three to five in turn, with sales of 309, 296, and 287 respectively. The top five provinces are Tianjin, Qinghai, Shanghai, Hainan, and Tibet, with sales of 96, 77, 56, 53, and 23 respectively.

◆ Strong demand from overseas markets, but it is difficult to hide the fact that the domestic market is in a weak position. In January, export sales of temporary workers ranked first, reaching 255 units, and the export market share was 18.70%. In terms of export growth rate, the export growth of many companies doubled. Among them, Shantui’s increase was as high as 174.29%.

The main export models in January were 5T and 3T products, similar to the domestic demand. Compared with the same period of last year, sales of 6-7t, 3t, and 5t products have increased significantly, and other tonnage products have declined to varying degrees.