Marketing Tips at Machine Tool Shows

How can exhibitors better promote brand promotion during the show?

First, it is necessary to study the psychology of the participating customers.

Second, we must fully prepare people, time, land, material, and money.

Third, we must organize.

What is this grouping? There are multiple destinations for offensive collocation, which can be divided into several parts. For example: There is information to collect - because an exhibition, almost all of the competitors and the upstream and downstream industries will be in line, so it is for you to collect information on the entire industry. A very important opportunity. Another example: There are special friends, these friends will sometimes ask experts to give speeches, will ask the officials to cut the ribbon and talk, there will be managers in the industry, there will be peers, there will be your upstream suppliers, you Downstream, friends of the media, and friends of the government, I would like to make a few friends with my colleagues. I would like to make a few friends in the same category, as well as in the associations, etc. Don't let go. You have to assign good people and who will attack each part.

Fourth, find potential customers who are your potential customers? How many potential potential customers are you collecting? Of course, the more you can't say, the better. You have to set a target amount so that you can consider how many people you want to bring? How much information? On the spot, what are the potential customers and what are you looking for? What questions do potential customers typically ask? Who will be dedicated to potential customers and who will deal with sightseeing? The first one is for large amounts of information. Everyone has it. The second is important. It is necessary to close it. Otherwise, there will be no more, and it will be too late to make a new one. When the manufacturers in the next few days come, your business card is gone. There is no information, so we must protect your resources.

Fifth, the product introduced those who talked about the interest, you feel that there is a chance to seize him, asked him to sit and talk, then you have to give him complete information. For potential customers you have to try to keep him from leaving information. How do you stay? What do you like to have seduction techniques? For example, if you leave a business card and fill in the information, you will have a chance to win an award.

Sixth, expand the brand awareness Large companies in order to standardize procurement practices, to avoid human misconduct, take the bidding method.

In addition to public relations, SMEs must also join the bidding process in order to win good projects and good users. Bidding is a general trend.

This popularity is of course reflected in the level of the exhibition you participate in. In addition to the booth, dress with your staff, your gifts are also related, and try to make others have an impression of your brand. If he does not give gifts, he will not use it. In the past when computers were booming, many manufacturers sent mice. The packaging above was his website and company brief introduction. If the customer is reluctant to throw it, they can put it there every day. Sending different things can increase brand awareness and rendering. Your people go out to participate in the exhibition, it is a very good exercise, you can see a lot of knowledge, but it is really necessary to edit the group.

Seventh, consider everything and earn it back.

Participating in the exhibition is very tired, so you have to find a good place to eat, where the toilet is, and where to live. In addition, what kind of communication network is yours, and whoever manages the traffic and all aspects of the arrangements should not be overlooked. In short, you should be good at participating in the exhibition. Even if the booth is very beautiful, others are weak and do not play a multi-level accumulation. Once is not necessarily done well. It takes time and effort to participate in an exhibition and must earn it back.

Eighth, according to valid data, follow-up will be implemented after the meeting.

After the meeting, you should pay attention to it. If you collect 400 customer data, generally speaking, they will soon forget and lose their excitement after the meeting. They will be three to five days and up to two weeks. So you must complete the follow-up work within 5 days. If you call one day and you can play ten, you have to compile it for them and give them the list. If there are local customers who are also exhibiting, you have to visit them for a few days. Therefore, after the meeting, you must follow this section.