In recent days, it is undoubtedly a sensory and emotional experience for friends who care about the Volvo brand. On October 17, Volvo Cars announced that its high-performance brand Polestar has become a new independent electric high performance. The car brand will focus on the development and production of high-performance, pure electric vehicles in the future. At the same time, the Polestar brand also announced plans for three models and released its first model after the brand independence - Polestar 1, which also heralds a new The Volvo era is coming soon. Disperse Dyes Printing Thickener
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Brand new brand positioning When Swedish racer Jan Flash Nilsson first drove the modified VOLVO 850 to the top of the Swedish Touring Car Championship (STCC), Polestar became synonymous with the Volvo brand of high-performance cars and sought after by consumers. Just today, Polestar is not just an ordinary high-performance department. He has become an independent electric high-performance brand of the Volvo Group. The models born under the brand in the future are all electric high-performance cars.
Looking at all the car brands in the world, there isn't a brand that is purely positioned as “electric high performance†like Polestar, which is not related to Volvo's product plan. In the context of the global automotive industry's electrification network, as early as July this year, Volvo Car announced that since 2019, all new Volvo cars will be equipped with electric motors. This will be a watershed in the automotive industry, and Volvo Cars is working hard to get out of the history of the internal combustion engine. Volvo Cars is the first traditional car company to fully adopt electrification technology. So the Polestar brand became the "leader" of the Volvo Group's new energy plan without any suspense. In the future, Polestar will collaborate with Volvo Cars in technology and engineering and benefit from the economies of scale associated with Volvo. Through these synergies, Polestar will be able to accelerate design, development and production processes to create leading-edge electric performance. car.
High-level Chinese manufacturing Of course, the Polestar brand's re-launch is inseparable from the strong group support behind it. To this end, Volvo Cars has formed a joint venture with its parent company Geely Holding Group's two companies with a registered capital of 5 billion yuan (RMB) to provide comprehensive support for the development of Polestar. In the future, Polestar 1 will be exclusively owned by Polestar in Chengdu, China. Production center manufacturing, which is undoubtedly the biggest affirmation for China's high-end manufacturing industry, and the production center is currently in tight construction, and is expected to be completed by mid-2018.
Polestar's new production center is designed by Polestar and Norwegian architectural firm Snöhetta. The goal is to obtain the LEED Gold certification of the world-renowned green building evaluation system. After completion, the new Polestar production center will become the most environmentally friendly automobile factory in China. First, the resulting Polestar 1 will also become the most powerful car in China. At the same time, the Polestar production center will also build the first batch of “Polestar showroomsâ€. The exhibition hall plans to build a customer test track in the park to enable consumers to more intuitively experience the charm of the top performance cars.
The growing Polestar family While laying out new energy strategies, Polestar has not forgotten its brand positioning. The debut of the Polestar 1 is a two-door four-seat GT coupe with an "electric high-performance hybrid" drive system, powered by a Volvo four-cylinder Drive-E engine with a maximum power of 600 hp and a peak torque of 1000 Nm. With 150 km in pure electric mode, these two quantifiable performance parameters can be described as very powerful. The new car will be put into production in mid-2019 and the maximum annual production is expected to be 500.
In addition to Polestar 1, its family follow-up models Polestar 2 and Polestar 3 are on the agenda. The Polestar 2 is a mid-level pure electric vehicle. It will also be the first pure electric vehicle of the Volvo Car Group. It is currently in the engineering development stage and will start production before the end of 2019. The output will be higher than the Polestar 1. The Polestar 3 is a larger, purely electric SUV that combines electric performance and driving maneuverability. The production and price range is between Polestar 1 and Polestar 2 and is currently in the final design phase.
A new breakthrough in the car-holding model In the future, the innovation of new energy vehicles is only the technical strength of the Polestar brand, and it has also made great innovations in the business model.
In the past, the traditional car sales model, consumers often need to spend a lot of energy to buy a car to buy a car, the maintenance after the car, second-hand residual value and other issues is also the pain point of the current market.
Polestar uses a new car-sharing model that allows customers to pay custom rental fees on a monthly basis through online booking methods. This zero-prepayment, all-inclusive custom lease will also add a one-stop butler service such as pick-up and drop-off service, and users can rent alternative models in the Volvo and Polestar models, all in a monthly basis. In the monthly payment, and the term of the leased service is two or three years, at the end of the contract, the customer only needs to return the car, and the Polestar brand will take back the car for renovation, as a high-quality second-hand Polestar car. Prepare for a second-order lease, which means that Polestar will give more Internet car properties in the future.
Polestar will produce four breakthroughs in Volvo Electric in China. In addition to the digital way of online trading, Polestar will also establish its own offline showrooms, which will be independent of Volvo's existing dealer showrooms. Polestar's offline showroom has dedicated product experts who can introduce products to customers, organize test drive and other activities, and the first "Polestar showroom" will be opened in the first quarter of 2019. More showrooms will increase with production. And opened.
Disperse dye Printing Thickener as the main additive in the chemical printing industry, because of its excellent thickening, has already appeared in people's field of vision early, its true face is a rheological additive, can be no exaggeration It is said that it only needs to add a small amount of thickener to make it play a big role. Is its advantage only reflected in this amount? No, let me introduce you to the specific advantages of disperse dye printing thickeners.
1. After the consistency of the raw liquid product is increased, the raw liquid is better penetrated into the textile and uniformly sizing.
2. Provide good rheological properties for dyes or pigments, so that they are evenly distributed during printing without splashing and sagging.
3. Better penetration of the dye into the textile, combined with the fibers to form a well-defined, well-defined textile print.
4. The consistency is increased, so that the dye in the printing is fixed, and the reaction product and the residue are more conveniently and easily washed away.
Disperse dye printing thickeners are widely used in the thickening of textile printing and dyeing, coatings, printing and dyeing, sanding cloth, cotton cloth, chemical fiber cloth and other systems.
A brief introduction to the additives:
Advantages of additives:
Auxiliary application system: