The changes brought about by the trend of online shopping are unstoppable. "Internet +" thinking is developing a more effective and time-stamped marketing model for traditional manufacturing. On May 15, 2015, Tire King , the first platform for China Tire E-Commerce , launched its dream launching ceremony in Guangrao, Shandong Province, and officially announced its launch. As the first O2O tire e-commerce platform in China, Tire King provides consumers with a convenient and convenient purchase channel. This injects fresh blood into the currently boring domestic tire market, bringing new vitality.

Tire e-commerce is an inevitable trend

The "Internet + Circulation Action Plan" recently issued by the Ministry of Commerce states that the future circulation industry will focus on e-commerce in rural areas, e-commerce into small and medium-sized cities, e-commerce into the community, online and offline interaction, cross-border e-commerce and other fields. , build circulation industry upgrade. This news released a favorable policy for e-commerce at the national strategic level. "The transformation of the Internet to traditional enterprises is happening," "The tire industry must be stronger," Zhu Yuncheng, chairman of Tire King Information Technology Co., Ltd., emphasized many times.

Tiyun Wang Information Technology Co., Ltd. Chairman Zhu Yuncheng

Six years ago, the 55-year-old Zhu Yuncheng established the second-hand Shandong Haoyu rubber tire and launched the Benniu tire brand. He completed his initial plan for an old rubber person about the dream of the tire. In August 2014, Zhu Yuncheng realized that the tire industry was facing a bottleneck in its development, in need of transformation and upgrading, initiated the idea of ​​vertical sales, and then led his team to set up a tire industry e-commerce vertical trading platform. In May 2015, under the multiple pressures of the tire industry facing US anti-doubles, price wars, and policy changes, Zhu Yuncheng and his team’s first tire e-commerce platform, Tire King, was formally launched. The online sales exceeded 30 million on the same day. yuan.

At many tire summits in the tire industry, industry insiders agreed that the e-commerce model in the tire industry is an inevitable trend. At present, the tire rubber industry has entered a crucial period of transformation and development. The development of Tire King's is obviously a model for how tire companies can use the Internet to explore future development paths.

King Tyre’s Platform Operation

The definition of Internet+tire=tire king brought new hope to Guangrao tire industry. So, as the first tire e-commerce platform in China, how does Tyre King operate? China Truck Network reporter has conducted an in-depth understanding of this. Log in to Tire King's official website, first select tires according to type, specification and brand, and fill in personal information to make an appointment to complete the preliminary order; then, Tire King will send a SMS alert or telephone alert, and install it offline, 30 km. Free delivery and other services; after that, the user can perform service evaluation, use feelings and other word-of-mouth evaluation to complete a procurement experience.

Tire King e-commerce platform dream start

At present, the heavy-duty tire market has not yet entered the vertical sales stage. Zhu Yuncheng launched Tire King to focus on industrial tires, mine tires and other heavy-duty tires, which can be described as “the first person to eat crabs”. Zhu Yuncheng stated that before operating the platform for the e-commerce platform of the tire king, Yu Hao has tried the water online mall, and now there are also many international tire brands also involved in the Internet, operating their brand products e-commerce. However, such operations are decentralized, and user selection is also more limited. In view of this, Tire King, an Internet platform that connects manufacturers and end customers, is launched.

What are the advantages of the fetal king platform? Zhu Yuncheng introduced that an engineering tire is sold through traditional sales channels. The first-tier dealers raise the profit rate of 8 points, the second-tier dealers raise the profit rate of 8 points, and the third-tier dealers raise the profit rate of 12 points. Accumulated in this way, consumers need to bear the pressure of about thirty points, and Tire King will direct manufacturers and consumers docking, may only require eight points in the middle of the profit. Tire King completely subverted the traditional channel sales model to achieve a seamless connection between manufacturers and consumers, to eliminate the middle of the middle layer to reduce the cost of precipitation, so that consumers get more benefits. This is exactly what the fetal king vertical platform means.

At the same time, the quality platform is also actively promoted by the fetal king. Tire King's position on the product is the quality of high-end products, and the brand or product placed in the Tire King must be a product that has been accumulated by the manufacturer for many years. Zhu Yuncheng stated that based on the positioning of mid-to-high end product brands, Tige King advocates the use of product personality customization or independent brand presence to bring into play the advantage of manufacturers' superior products, dominant patterns, and superior technologies, thereby realizing the professionalization and personalization of manufacturers. The scale production of the assembly line ultimately improves the production efficiency and product quality of the company.

In addition, the service platform is the ultimate performance of Tire King's focus on user experience. Tycoon teamed up with Ping An Insurance of China to insure product liability insurance, and transformed the company’s production into a new sales model based on user demand. The emphasis was placed on increasing customer stickiness by emphasizing customer first, offline experience and online payment, and O2O.

Solid foundation in exploration

Although the operating mode of tire e-commerce in Europe and the United States has matured, the operation of domestic tire e-commerce is still in its infancy. Tycoon King has already launched an assault on the tire e-commerce company, but it is particularly important how to continue steadily in the future and gain a foothold in this field.

Tire King e-commerce platform

In the domestic tire industry, the impact of e-commerce on traditional channels is obvious, but “the transition from traditional channels to e-commerce platforms still remains for some time”. Zhu Yuncheng believes that in this transitional period, how to protect traditional channels is a necessary condition for guiding sound sustainable development of the industry. “Taiwan Wang advocated the differentiation of products to make up for the conflicts between online and offline channels, ie, product segmentation through patterns, specifications, and models. The platform of Tire King is more customized and personalized.”

Relying on 100 tire companies in the Guangrao Tire Industrial Cluster, the Tire King Alliance has created a boutique mall with a total investment of 230 million in the previous period. Zhu Yuncheng stated that Tire Wang intends to concentrate producers on a single platform and optimize product production, which is to take advantage of long-term advantages of the company. For example, the products that each company may be good at are inconsistent, but now everybody is good at not doing good, only seeking all but not refinement. The fetal king hopes to do is to use this e-commerce platform to play its advantages. Home companies concentrate on customizing 1-2 superior products. This will provide a driving force for the transformation and upgrading of Guangrao tires.

It is understood that Tire King is currently on the line of six suppliers of tire product brands. On the first day of the 6th Guangrao Tire Expo held on May 15, 2015, Tyre King Information Technology Co., Ltd. held the first investment conference, tire traders from across the country participated in the on-site consultation and exchange, and reached an agreement. In addition, Tire King has been gradually implementing detailed plans for the establishment of direct sales stores. Zhu Yuncheng stated that the operation of Tire King will create McDonald's sample tires business, unified LOGO, unified service standards, uniform clothing, unified operation procedures and other standardized designs, and operate and operate with Xiaomi’s direct sales model. “The tire king initially plans to build a model of a direct-operated store in a provincial-level center city, develop the layout from point to area, and adhere to the direction of urban radiation and rural development.”

The trend of the tire electricity supplier under the “Internet+” has arrived, and the appearance of the fetal king can be said to follow the trend. Just as the fetal king's joining policy mentions "thinking ahead, dare to cope with the mega trend," Zhu Yuncheng and his team's fetal king once again stood at the forefront of the market. Only advance the layout to seize the opportunity. Zhu Yuncheng has already taken the first step in tire companies' transformation and upgrading. The tire dream of “creating a million-user fan base” has already begun.