Domestic tire industry to enter the high-end market

The current global economy is undergoing a relatively large industrial change, showing a trend of shifting to China and other emerging markets. At the same time, energy conservation and environmental protection are becoming the driving force for companies to take the road of low carbonation. In the eyes of people of insight, industrial upgrading is an important guarantee for the healthy and rapid development of China's economy, and it is also a necessary path.

However, how easy is it to upgrade traditional industries? “Especially in traditional industries such as tires, although there are a large number of domestic companies, there are fewer self-owned brands with heavy weight, and the technology and technology are relatively backward. As a result, most of the market is in the hands of multinational companies, and domestic companies can only take the low-end route. In order to seize the market, all companies have to rely heavily on product prices, leading to an increase in disorderly competition and the industry entering a vicious cycle." Ding Yuhua is deeply worried about this.

At the same time, in the international arena, China’s tire exports are being blocked by trade barriers in various countries, and the low-cost road has come to an end. For the tire industry, which has always been proud of "Made in China," the advantages of the world's factories have apparently disappeared.

Take China's largest tire manufacturer and supplier Triangle as an example. Like other Chinese companies, triangular tires are also facing pressure from increased labor and raw materials costs, intensified competition in the domestic market and international trade barriers. To upgrade, we must find a breakthrough. After careful consideration, Ding Yuhua recently made a bold decision: Completely shut down the 34-year-old oblique light truck and heavy-duty tire production line, and build a new high-performance, high-tech content, high-value car passenger car radial tire project.

“An old factory with a history of more than 30 years has gradually gained market recognition after hard work. Why should we voluntarily give up a large ready-made market? Isn’t it throwing away the golden rice bowl?” In the face of incomprehension, Ding Yuhua insisted. It is believed that if we want to create a "new productivity model for the tire industry," we must abandon biased tires that are relatively backward.