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In recent years, with the growth of production and capacity expansion, the market environment of fertilizers has become increasingly deteriorating, leading to the industry “Red Sea†melee. In 2010, policy accumulation, raw material extrusion, and cost support were tangled together, causing the market to tighten its “pocketâ€. The “three changes†in the market and overcapacity led to the “slam brake†of large-scale operations, reflecting the quiet transformation of the entire fertilizer industry under policy control.
"Help is better than self-help! The economic downturn is also an opportunity!" A chemical fertilizer boss throws up the confusion of the chaotic market strategy. Under this background, some companies have relied on the raw material basis, sales network, brand strength, and market advantages created over the years to reconfigure their production layout, stabilize their resource advantages, and continue to expand space and build super aircraft carriers in the phosphorus and compound fertilizer industry; Some companies seek change, innovation, and direct their resources to the product's "main battlefield," gaining advantages in market and transportation.
It is worth mentioning that many companies are aiming at new energy development and new product development as the carrier's development model, reintegrating their own advantages, and nurturing new economic growth points. They opened up the integration of resources, investment direction, and research and development products to form a unique innovation model. However, such cross-border integration is still an innovation in the chemical industry that companies are familiar with, which makes it easier for companies to connect with resources, capital, and markets and achieve greater corporate value.
Among the many enterprises, there are supermodels such as "Bengfu", "Batian", "MeiFeng", and "Alliance", as well as "Xiangyun", "Xiruikang", "Eastern St.", "Open Door", etc. The "100 million villages" and "100 million farmers" are the representatives of the market, and even new products such as "Jin Zhengda" and "Lei Li" are emerging. These well-known fertilizer companies are quietly changing their own development methods. With their unique and innovative mode of transformation, they strive to seek industrial transformation and corporate competitiveness in the changing market and rebuild a new market structure.
“What is commendable is that, with regard to scale and fame, many companies are not ranked among the top 300 in the world, but in the combination of national strategy and business model innovation, some international 'crocodile' are unmatched. This is A big initiative for Chinese fertilizer companies," a senior marketing expert told reporters. “This is a rare opportunity for China's fertilizer companies to reborn. If we make good use of this opportunity, the innovative power of Chinese fertilizer companies will surely be released.â€
It can be said that the transformation trend and the reform of the phosphate and compound fertilizer industry are the concentrated embodiment of the enterprise wisdom. It is also the era of the market economy after the agricultural capital industry entered, and the “agricultural capital man†used his own wisdom and strength to rewrite the history of fertilizer development. Promote the concentrated expression of industry development. In this transitional experience, inaction will be eliminated!
In 2010, there are too many big differences for China, a country struggling on the international stage. This year, the global economy has undergone ups and downs, and the waves of recovery and recession have alternated and roared. However, the Chinese economy has taken the lead and the tensions of change and integration have grown rapidly. This year, the fertilizer industry has experienced the impact of the world economic recession. Faced with multiple tests of national industrial policies, structural adjustments and rapid market changes, this year, the elites of the Chinese fertilizer industry gathered in the market to use wisdom to resolve the puzzles of transformation and to overcome the road to victory.