Focusing on the most "hot" new energy vehicles in China, Bosch is opening up a picture of technology, showing a full range of innovative energy technologies for new energy vehicles, and investing in localized energy-saving and emission reduction technologies. This is the signal that the Shanghai auto show Bosch has just concluded.
In fact, since entering the Chinese market in 1909, Bosch has ushered in its 100th anniversary. Compared to any one of its spare parts companies, Bosch is well aware of China's policy trends, especially the essence of new energy - energy solutions. What they need to do is not only to strengthen the downstream new energy technologies, but also to make forward-looking investments in energy sources, including the latest wind energy projects and battery technology investment.
Downstream technology reinforcement
Bosch's ambitions in China's new energy technologies are reflected in both its long-term strategy and immediate pragmatic plan.
In the long-term strategy, Bosch is breaking through the past to publicize the achievements of global innovation technology. Highlights its global technological achievements in the fields of gasoline technology, diesel technology, hybrid power and electric vehicle technology. In particular, new energy sources, as well as a rich product line series for parallel hybrid systems and hybrid hybrid systems, include high-powered drive motors, power electronics and DC voltage converters.
"In terms of new energy vehicle technology, Bosch has accumulated more than 30 years of extensive experience and has strong expertise in batteries, electric drives, brake systems, engine management systems and transmission control." Under the energy development policy, Raytheon, the director of the Bosch Group and head of Asia-Pacific operations, is using real results to beckon the Chinese and global auto companies that want to develop in this area.
At the same time, Bosch is more aware that in the economic crisis, the high growth rate in the Chinese market that has continued to grow over the past five years will continue. As Peng Deyuan, President of Bosch China Investment Corporation stated, “China is a market worth investing inâ€. As a result, Bosch selected more pragmatic localization technologies to reinforce its China development strategy and attract more Chinese potential customers than a few new energy technologies.
The localization solution is Bosch's current pragmatic strategy. Bosch just launched the latest results of its local R&D and production. Including the first local production start/stop system and the new common rail system CRS1.3. Under the prevailing trend that China's own brands increasingly value safety performance, Bosch has applied it to a number of Chinese host companies since the start/stop system was introduced in 2008. Bosch plans to achieve more than 70% local production of the main components of the system by 2010.
The new common rail system, CRS1.3, is a new localized product introduced by Bosch to cater for energy conservation and emission reduction in China. The system can optimize fuel injection to make it more fully burnable and easy to upgrade to meet the national IV emission standards. In the opinion of PhD, with the CRS 1.3 common-rail injection system and the ever-increasing localization rate, Bosch will be able to meet the ever-increasing cost requirements of its customers and even expand its products to the low-end light commercial vehicle sector.
Bosch’s ambition is to invest approximately 200 million Euros in the next three years for the diesel common rail system in China, and further expand its production capacity in Wuxi. According to preliminary estimates, capacity will increase from 100,000 units last year to 1.4 million units in 2010.
Upstream Energy Dam
The high-end new energy technology itself is only downstream of the new energy industry, because the nature of new energy is to solve the energy problem, seize the source of energy, just like the battery technology in the increasingly accelerated electric vehicle technology, "hit the point." Bosch is investing in these two areas, building dams upstream.
At the end of last year, Bosch launched the first production base for large wind turbine gear units outside of Germany in China with a project investment of up to 100 million euros. Through this project, Bosch will better realize the development of renewable energy in China. It is reported that Bosch will also devote itself to the development of geothermal and solar energy technologies and the production of solar cells.
The source of investment energy is another successful experience of Bosch in the world. According to Bosch, Bosch Group's sales of renewable resources amounted to 1 billion euros. It is expected that this number will continue to rise in the future.
Peng Deyuan also revealed another Bosch "source" plan at the Shanghai Auto Show. "In 2008, Bosch and Samsung established a joint venture to jointly develop high-power-density lithium-ion batteries. Bosch will launch safe, long-lasting lithium-ion batteries for hybrid and electric vehicles in China to better serve For our customers in China."
When asked why Bosch chose Samsung and did not choose BYD, a well-known battery supplier and automaker in China, Bosch said in a low-key manner, “Samsung is the second largest battery manufacturer in the world, and BYD is not bad. When BYD needs it, we will provide it. stand by."
“What kind of technology is more investment value than controlling the source?†Jia Xinguang, an automotive analyst, believes that Bosch is closely following the pulse of China's new energy development and is accumulating power in the upstream and downstream.