China FAW launches "Eagle Standard" offensive

The branding is officially closed, and a new strategy has already appeared. At present, China FAW has exhibited an unprecedented offensive trend, once again emphasizing the determination and confidence to unify ideas, unify resources, and become bigger and stronger.

In May, with the launch of the 2011 Pentium B70, the Pentium brand switched over to China FAW's unified logo "Eagle Standard." At this point, all passenger car brands owned by China FAW besides Hongqi have all been identified. The move marks China FAW's successful completion of the overall goal of the overall brand structure. In the future, China FAW will unveil a new product line in front of Chinese consumers with a unified brand image, a clear division of labor, and a brand system that fully covers all market segments.

At the 2010 Beijing Auto Show, China FAW Chairman Xu Jianyi released a new brand strategy for China FAW. Its core content includes: Independent business will become the most core business of FAW, and China FAW plans to achieve a total sales volume of 5 million vehicles in 2015. Among them, sales of self-owned brands exceeded half, reaching 2.56 million. Under the principle of concentrating on independent resources, China FAW's product line brands have systematically integrated and established a brand framework for the world's most important car companies, laying the foundation for development in various market segments. Among them, "China FAW" is a corporate brand, under the jurisdiction of "China FAW" and "Red Flag" two brands. The "China FAW" brand covers all independent products except Red Flag.

As an important part of the implementation of the brand strategy, China FAW unveiled a unified logo. After Jiefang, Weizhi, Senya, Xiali and others successively completed the logo switch, when the 2011 Pentium B70 was launched, FAW's B50 and B70 switched the FAW logo. This move shows that China FAW has taken a key step in concentrating resources and has become a milestone event in the overall brand strategy.

The unified identity is not simply switching LOGO. The 2011 Pentium B70 has been newly designed to match the "wing" front grille for the "Eagle Standard", creating a majestic momentum that strikes the eagle in the sky. "Brand change" and "face change" combined to form a brand new brand face. Pentium has relied on the "Eagle Standard" to design a series of identification schemes with family characteristics and high-level sense.

The more important thing for the unified logo is to unify the deeper levels of resources, standards, and management from the perspective of “quality, technology, and innovation”. In the areas of sales and after-sales services, China FAW is also fully promoting the unified action of “quality, technology, and innovation” as the core connotation, and continuously improving the planning, standardization, and quality of service behavior of all models.

In addition, China FAW's independent innovation system is also being strongly promoted. In 2010, Pentium B70 received J. D. The “China New Car Quality Research Report” and the “China Automotive Performance, Operation and Design Research Report” two entry-level high-end mid-size cars marked the rise of the quality of China FAW's autonomous sedan to a new level, reaching or surpassing that of similar products in the world. level.