Micromarketing market is expected to pick up in the second half of 2011, and mini vehicle sales target will remain unchanged


In the first four months of 2011, the overall sales of micro-customers declined, but most micro-car companies still have confidence in the market. Most micro-credit companies believe that the current market decline is expected. The micro-micro market will pick up in the second half of 2011. At present, there is no plan to adjust the annual sales target.

In early 2011, major micro-corporate companies announced their production and sales targets in 2011, which were generally higher than the market sales in 2010, and some of them increased by as much as 50%. Among them, SAIC-GM-Wuling’s mini vehicle sales target is 1.3 million, and Changan Automobile is 1.02 million, which is an increase compared to 2010. However, the increase is small and it is cautious. Some companies are also optimistic. For example, Dongfeng Xiaokang set an annual sales target of 450,000 units in 2011, an increase of 50%. Kairui mini-vehicles also set a target of 100,000 vehicles, an increase of 20%.

The relevant person in charge of Changan Automobile believes that the bleakness of the market in April is expected, because according to the annual market rules of the micro-bus market, there will be a more or less decline in April, and this decline may continue until July, but The market will quickly pick up again in August and September. Therefore, at this time, it is still too early for the development of the mini-microblogging market in 2011 to adjust the sales target for the whole year.

Changhe Automobile Sales Company also believes that the advance consumption caused by the stimulation of favorable policies by micro-customers in 2010 was the main reason for the weak micro-market in the first four months of 2011. Changhe Automobile fully considered this situation when formulating annual sales targets. Therefore, Changhe Automobile has no plans to adjust its annual production and sales targets.

The general manager of Kairui Automobile Sales Co., Ltd. said that there is nothing wrong with the market's target high point. After all, there will be pressure to be motivated. Carry Micro-Vehicles strives to increase the market share in the market environment.

For the market trend in the coming months, each company gives its own opinion. Haima's Zhengzhou Brand Minister said: Although the micro-bus market in the first 4 months of decline, but after this period of fatigue, the future market will still have a steady increase. At present, there is a large demand for rigid domestic micro-markets. In the long-term perspective, the market for micro-microblogging is still optimistic.

After the consumption stimulus policy was withdrawn, the cost of micro-consumer car purchases increased significantly compared to 2010, and it is very difficult for the micro-customer market to return to the growth level in 2010. The overall sales volume in 2011 is likely to be the same as in 2010. In the coming months, the pressure of micro-customer sales will still be relatively large. Although the market environment is not very satisfactory, the major micro-vehicle companies will start from their own, in the channels, marketing and other aspects to enhance their own strength, so as to achieve the goal of increasing market share.

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