FAW Independent Brand Heavy Truck Accelerates Export to International Market

"Liberation" heavy trucks have always been representatives of FAW's own brands and commercial vehicles. According to data from FAW Group, in the eleven months before 2009, FAW Group’s Liberation Company has sold 152,000 medium and heavy trucks, an increase of 14.2% over the same period of last year.

Among the world's heavy-duty truck manufacturers, the scale of production and sales of FAW medium and heavy trucks has been at the forefront for many years in a row. Previously, FAW's heavy truck products have been exported to many countries and regions in Europe, Africa and Asia, and established assembly, marketing and service bases abroad. In Vietnam, FAW has established a nationwide sales network, more than a dozen first-level service stations, dozens of agency service stations, and established spare parts stores at border ports and central cities.

According to sources from FAW Group, Shell's operations span the globe. The cooperation with Shell will be beneficial to the global expansion of FAW's future, and will also greatly enhance FAW Group's overseas management experience. In addition, FAW's brand communication will also be of great help.

It is understood that after signing the agreement with Shell, FAW has the qualification to export heavy trucks to ten countries including Pakistan, Malaysia, Thailand, India and Indonesia. At present, the identified businesses include: FAW will export 200 heavy trucks to Pakistan and 200 to Malaysia; other countries' export operations will also start one after another.

In recent years, sales of heavy trucks in China have been hot, and exports have continued to increase. However, since the international financial crisis, Chinese auto companies have been affected by overseas export markets. However, in the face of unfavorable export environment, most truck companies in China took the initiative and made truck exports still perform well among many models.

Xu Jianyi, general manager of FAW Group, believes that this is mainly due to the world's leading technological strength achieved by China's heavy truck companies in continuous independent innovation. According to him, currently FAW Group has fully mastered the key core technologies such as medium-heavy truck engines, mechanical automatic transmissions, hybrid power systems, commercial vehicle CAN bus technology, and heavy commercial vehicle high-powered engine that meet China III emission standards.

According to industry insiders, in the face of the global financial crisis and the slump in the global automotive industry, Chinese auto companies should look for opportunities for development and explore the international market for Chinese auto products through independent development and more active joint ventures and cooperation.