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In 2009, Jiang Huai Gallop achieve domestic heavy truck sales 12016 units, sales of 2.6 billion, exceeding the annual target and strive. The growth rate was about 35% year-on-year, far higher than the 11% growth rate of the heavy-duty truck industry, which laid a solid foundation for JAC heavy trucks to cross 20,000 vehicles in 2010.
Success is not always accidental. In 2009, Gehlfa Heavy Trucks has made major breakthroughs in product structure, product quality, market operation and marketing service system.
Constantly optimized product structure
In 2009, Gehlfa Heavy-Duty Trucks firmly implemented the strategy of follow-up on benchmarks. The company standardized the liberation, Foton, and Heavy Duty Trucks on cargo, haulage, and engineering vehicle products. Through multiple rounds of benchmarking development and pricing, product development and The product structure has been optimized, which has effectively supported the increase in sales volume.
In the midst of the nationwide construction tide in the first half of 2009, Geelfa heavy trucks accurately seized market opportunities and provided marketable dump trucks. From January to May, more than 2,500 vehicles were sold, a year-on-year increase of more than 90%. On the basis of exploring new growth points, we will continue to advance the market advantage of Gehlfa Trucks. In the second half of 2009, we will strengthen the promotion of special tractors and complete more than 1,300 sales.
Quality reputation
In the domestic heavy-duty truck market, JACGER has high technical content, strong and durable products, and high safety and comfort.
It is understood that the Jianghuai tractor frame adopts a 6,000-ton hydraulic press for stamping and forming. This technology is unique in China. One-time stamping avoids frame fracture and greatly improves the vehicle's load-bearing capacity. The coating adopts a centrally controlled automatic cathodic electrophoresis primer process, and the anti-corrosion of the entire vehicle can reach more than 10 years. This is also rare in domestic commercial vehicle companies.
In the domestic heavy trucks, JAC heavy truck advanced cab technology is recognized in the industry. This cab, developed according to the latest European standards and using the concept of car design, not only has excellent sound insulation and dust-proofing effects, but also has a completely softened interior, air conditioning, and audio. The four-point suspended suspension damping technology in the driver's cab can improve the comfort and can also move back 20 cm in the collision, which can effectively reduce the impact during the dynamic collision and ensure the safety of the driver.
The Manager of JAC Heavy Duty Truck Technical Support Department introduced: “Improving the versatility of components is the focus of our product upgrades in 2009. The newly upgraded Gehl tractors use domestic mainstream accessories, and almost all parts and components can be purchased from the market. The maintenance is more convenient and the existing 767 repair stations of JAC have solved the worries of users."
The Gehl tractor has always been an advantageous model of the JAC heavy truck . The product has a good reputation in terms of power, fuel consumption, carrying capacity, and quality stability. It has been awarded the “Chemical Fuel Saver Award†and “Logistics Recommendation†for two consecutive years. "Use car" and other honors, the level of technology in the industry in the high-end.
Scientific management ideas
JAC's commercial vehicle business is now composed of two major systems: a marketing system and a marketing support system. That is, purchasing, manufacturing, and quality are all part of the marketing support. This means that the vast majority of production and manufacturing personnel in the commercial vehicle system are for marketing services and fully support the development of the Gehlfa heavy truck marketing.
Diversified marketing strategies
After the new Geerfa H series appeared at the Shanghai International Auto Show in a high-profile appearance, Jianghuai held a new product promotion meeting and organized test drive activities; through the L-series engineering vehicle tour, it expanded product promotion and sorted out marketing and service networks; The “Inducing Riches by Taking Finances†campaign not only offers price concessions, but also provides comprehensive services; the 60th anniversary of the great motherland was celebrated with a birthday party. Geilfa heavy trucks carried the “Jianghuai Hechangâ€, representing the 67 million people of Anhui Province; the triumphant return of their dreams; The International Oil-saving Competition won the 6X2 truck championship and the fuel-efficient performance was even more convincing. In addition, at the beginning of 2010, a Gehl tractor with Sany Heavy Machinery will participate in the “International Construction Machinery and Building Materials Equipment†held in Munich, Germany. And the "Engineering Vehicle Expo", the "BAUMA" auto show, once again made China's heavy trucks appear on the international stage.
Systematic full service model
The full service after the purchase of a car is a reassurance that Jianghuai Gee delivers to the user. In this year's “Leading for Riches†campaign, a special attention has been drawn to the gift of a spare gift pack of RMB 1,000. JAC technicians explained: “In the market research, we discovered that many tractors had to stop for service due to some minor faults and even wait for parts. Because of these glitches, the loss was not only due to Money is the time to make money. With our selection of these spare parts on-board, drivers can handle these small problems themselves and avoid wasting time.†The 1,000-piece gift package included with the car has a fuse, Bearings, relays and other common accessories.
Customer Service Department Director Wang Xiufeng said: “The customer satisfaction of JAC has been at the forefront of the industry. We promise that customer issues will be handled in 24 hours, and key components will be delivered within 48 hours through the green channel. This time, we have added customer contacts. Cards, issued at the service station atlas, to ensure that wherever users go, even if there is a problem can be the first time to deal with. "Jianghuai timely service from a huge after-sales service network support. It is reported that JAC currently has 767 service stations and 356 parts supply points. In particular, the "intimate service manual" was specifically introduced to clearly indicate the contact information from the dealer to the regional manager and more than 700 Geerfa maintenance points, which solved the user's worries.
In 2009, Jacques-Georgia won the favor of the majority of users with its excellent performance. Sany Heavy Industries purchased more than 180 Geerfa heavy trucks throughout the year; international logistics giant TNT China subsidiary Huayu Logistics ordered 75 heavy trucks; Shanghai Anfeng Logistics bulk-purchased 30 logistics tractors; Masteel Logistics purchases in bulk. Nearly one hundred heavy trucks; China's largest building material production company Conch Group Co., Ltd. bulk procurement Geerfa 420PS heavy-duty tractors; Zhejiang Shaoxing Ji-Asia special cargo company this year to purchase Geelfa 22 Geerfa heavy trucks for dangerous goods transportation... ...
2009 was a very extraordinary year for Gehl Fat Heavy Trucks and it was also a year of much harvest. In this year, the good market performance made Gehlfa heavy truck market rank into the domestic mainstream heavy truck brand, the sales growth rate and the year-on-year growth rate were the highest in the industry. In the heavy-duty truck market has been a firm foothold; in 2009 the new heavy-duty truck base was put into use, laying the foundation for the development of the Gehlfa heavy truck in 2010.