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On December 11, 2009, Shaanxi Heavy Duty Motor held the 2010 Business Conference in Jinan, Shandong Province.
This year’s unpretentious business conference, this year, has become less calm because of the announcement of a news item called “The Great Waves Action.†In the "Surge of the Waves" campaign, Shaanxi Heavy Duty Truck put forward the goal of producing and selling 100,000 heavy-duty trucks in 2010, an increase of an astonishing 50% compared with the sales of about 67,000 vehicles this year.
The news was like a blockbuster, which immediately made the annual business meeting of Shaw Brothers warm and extraordinary.
In 2008, the sales volume was approximately 62,000 units. In 2009, the sales volume was approximately 67,000 units. In 2009, it increased by only 10% compared with the same period in 2008; in 2010, the industry’s average growth in the heavy truck industry is only around 10%.
In view of the vertical ratio of Shaanxi Heavy Industry from its own perspective or from the perspective of the industry, the 50% pre-increase seems to be high.
Existence is reasonable
Existence is reasonable. Let's take a look at the source of rationality:
At the annual business conference, Fang Hongwei, chairman of Shaanxi Automobile Group, said that in 2009, the total production and sales volume of the medium- and heavy-duty truck industry was approximately 630,000 vehicles, an increase of 17% year-on-year. This increase far exceeded industry expectations. This year, the domestic truck industry has shown good opportunities. Fang Hongwei expects that the Chinese economy will continue to maintain strong growth momentum next year, and the medium-heavy truck industry closely related to the macro economy will also undertake a good development trend this year.
Yuan Hongming, general manager of Shaanxi Automobile Group, agrees that the medium- and heavy-duty truck market will maintain growth of more than 10% in the next year. He said that with the recovery of the macro economy next year, the growth of medium and heavy trucks is a foregone conclusion. He believes that the external conditions for next year create a relaxed environment for the high-speed growth of Shaanxi Heavy Industry. He particularly emphasized that Shaanxi Heavy Duty Truck will continue to benefit from the Western Development Project.
In the meeting held in the afternoon, Zhou Yinchao, general manager of Shaanxi Heavy Duty Truck Sales Co., Ltd., said that this year's business meeting will be different from last year, and this year the heavy truck industry has resumed a positive growth trend. Under the guidance of Kearney Consulting of the United States, Shaanxi Heavy Duty Truck Co., Ltd. combined with the macroeconomic situation in 2010 and industry policies, and finally finalized the "big target" for deciding and producing 100,000 vehicles.
Zhou Yinchao specifically introduced the breakdown of sales of 100,000 vehicles: domestic sales of 83,000 vehicles, exports of 15,000 vehicles, and 2000 military products. The decomposition target of 83,000 vehicles in China is: 35,000 tractors, 30,000 dump trucks, 5,000 trucks, 5,000 special vehicles, and 8000 special vehicles (half of cement mixers).
Introducing a new Manchester platform to replace the Steyr platform
Products are an important condition for supporting sales and achieving goals. In response to the completion of the target of 100,000 vehicles, Shaanxi Heavy Gas made corresponding changes in its products.
Shaanxi Xiaoqi Chief Engineer Wang Xiaofeng said that in 2010, the company will expand the existing product line to complete the product line, the product is divided into two versions of highway and engineering. He also said that Shaanqi has three 299 announcements, including 192 EGR models, 45 F3000 models, and 11 M3000 models. The National IV announcement also has 8 models.
Speaking of new products and new changes, Liu Keqiang, the new chief marketing officer of Shaanxi Heavy Duty Truck Sales Co., Ltd., said that in March 2010, the company’s new M3000 model will soon be on the market. By then, the historical shortcomings of the trucks on the Shaanxi Heavy Duty Road will be remedied; in addition, only products equipped with high-pressure common rail systems will be available on the market, and new EGR products will be launched next year; from next year, all models of Shaanxi Heavy Industries and Technology will also be available. AMT (Automatic Manual Transmission) will be available as an option; changes in product quality next year will be reflected in 56 improvements. After January 1st and February 1st, 2010, "Evolution" new products will appear.
Liu Keqiang frankly stated that in recent years, the products of Shaanxi Heavy Duty Truck Co., Ltd. have been “agedâ€â€”the problem of not being replaced in a timely manner. In the future, the F3000 will assume a large sales role, accounting for about 60% of the total sales, and will then form the product layout of the F3000 main sales, Aolong, F2000 sales, and the exit of the moral education model. Mann platform represented by F3000 will gradually replace the original Steyr platform products.
For the set goal of 100,000 vehicles completed, Liu Keqiang particularly emphasized that the next March to April is the key period.
He said that January-April 2010 is the "starting battle." The standard for the first round of victory was “to take down†37,000 vehicles in January-April and over 13,000 vehicles in March-April months. The volume product is dump truck and mixer truck.